Mindful Chef is a health-focused subscription recipe box company. We worked with Mindful Chef to increase brand awareness and subscriptions while they were new to the market and the vertical of food delivery boxes was in its infancy. Our goal was to grow customer acquisition for the food D2C subscription company and ensure they met their target CPA by an effective performance marketing strategy. We have also helped to support their internal web development team as they’re product range continues to grow.
Recent updates include amends to their frozen food subdomain, where we were able to help change the menu header and footer to better reflect the same UX as the main website. Changes were made due to an internal restructure of the navigation items and iconography.
We were also asked to help with the creation of toggle ‘add to cart’ for single and double portion product variants for the Shopify Plus store. This also had to be integrated and work with their current off-canvas cart drawer (the side panel cart overview that slides out).
Trying to launch a new brand, in a relatively new category, with a startup budget meant that we had to think strategically about target audiences and formats that would drive the largest return. This meant focusing on early adopters of the health and wellness culture, as well advocates of healthy eating.Find Out More
To drive value in terms of awareness and conversion, we focused the budget on paid social. This would encourage community building across Facebook & Instagram, as well as traditional media metrics of low CPM + ROI.Find Out More
Video content is essential but many brands do not optimise their YouTube channel effectively. We established the channel and setup in-stream and pre-roll advertising focused at the health and fitness conscious users of YouTube within the UK.Find Out More
High-intent customers, actively looking for healthy eating solution can be best reached through PPC campaigns. The goal was to boost the brands awareness after their initial launch and tying this in with wider advertising methods available through Google Ads.Find Out More
To maximise exposure and brand recognition, as well as communicate tempting intro offers, we needed display advertising and turned to Google’s Display Network.Find Out More