Case Studies / Oneserve

Lead acquisition for software company via PPC

Oneserve’s award winning enterprise field service management solution provides intelligent scheduling right through to customisable reporting. Tribe Digital used PPC and intuitive reporting to improve lead acquisitions within the highly competitive software sector.

Expertise Delivered

Tribe Digital Tribe Digital

Reduction in CPC


Increase in PPC leads


Reduction in cost per conversions

Oneserve - PPC


Within specific software sectors CPC cost can range from £3 - £30 per click, meaning factors such as campaign structure, quality score, location preferences are key to delivering results at a cost effective price. Between January to December 2019 vs. 2018 Tribe Digital helped Oneserve reduce average CPC by -32.40% and delivery a +42.43% increase in traffic across their generic PPC campaigns.

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Oneserve - Lead Acquisition

Lead Acquisition

By applying historical PPC learnings we have been able to reduce cost per acquisition by -20.42% during January to December 2019 vs. 2018.

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