Tracks Suzuki approached us with the idea of developing an animated explainer video to help communicate their Lifetime Warranty which is a unique proposition that only Tracks offer within the Suzuki franchise. This project utilised Rachel’s graphic design and animation skills, as well as storyboard experience and knowledge of both organic and paid social media to produce engaging content and quick production motion graphics.
The brief was to create a short explainer video to advertise and inform customers about the Tracks Suzuki Lifetime Warranty. A completely free warranty included in every car sales deal which covers things such as safety systems and electrical components. They wanted a fun and friendly way to share info to their clients on what could be thought of as a quite dry subject. Harry at Tracks already had a drafted script and a rough idea of how they wanted the story to be told, it was our task to bring this to life!