Welcome to the section of our site that is dedicated to digital marketing for startups. We know first-hand how exciting – and daunting – starting a new business can be.

We’ll help to explain the digital marketing basics, provide you with the framework for establishing a relevant digital strategy and develop a clear digital marketing plan.

Why is digital marketing important for startups?

Startups are unique because they usually require fast growth having garnered investment from third parties and they don’t have an established brand name. Often there is a race to establish their sector of the market or a job to be done in educating a new category. The best channels to achieve this are online due to speed and cost.

The widespread accessibility of the internet has meant that the original – more prohibitive – barriers to establishing a business have been removed; you don’t need to get shelf space in-retailer or to create a TV spot. Instead, we can use online platforms to:

• Conduct market research
• Develop a website
• Sell direct to the consumer
• Marketing a product or service
• Advertise with low production and media costs
• Have a direct relationship with the consumer

Digital marketing is therefore important because a website and digital media are critical to the success of a new enterprise which must consider:

• Brand perception
• Product education
• Brand awareness
• Product fulfilment
• Customer service
• New product development
• Customer relationship management

While the internet may have facilitated the conception of many new businesses, we are operating in an era of unprecedented choice and despite plenty of software and cloud-based solutions to help businesses, it is still incredibly tough to make a startup work long-term. Fortunately, many of these requirements can be fulfilled through a handful of digital tactics and tools.