Back to our work

bott Smartvan

With a target ROAS in mind, we have always designed Smartvan ads to convert at the highest rate possible, with minimal budget wastage. To do this, we manage each level of the funnel - from Meta awareness ads, to intent-fuelled PPC search ads. This is crucial as the product is both high value and high consideration so needs an 'always on' approach to keep things moving. Retargeting is also used to nudge those who have already interacted with the configurator to complete purchase.

Key deliverables

Performance media

Technical & on-page SEO

Motion graphics

Analytics & reporting

view site

Average yearly Meta ROAS = 2,682%

There are hundreds of thousands of different configurations of van kits depending on make, model and accessory preference. To explain this, we use video as it best demonstrates and educates users on their potential options.

This asset was delivered by the American Smartvan team. We then wrote and added copy to help engage users on their infinite scroll across the Meta ecosystem. Communicating the customer's needs is vital, and this video neatly takes the viewer on a journey from the van's interior to site with the assistance of Smartvan's hero product - modulo3.

Average yearly PPC ROAS = 636%

Project Summary

Client testimonial

Supporting us with Paid Social, PPC and Blogs, Tribe Digital has been instrumental in growing our online brand over the past couple of years. Having previously worked with Bott Ltd on a variety of projects, their knowledge and experience with our business and the multiple sales channels is invaluable.

During the pandemic, our online business model bott Smartvan achieved record revenue growth. With the live dashboard Tribe Digital produced for us, we were able to track the success against their input, giving us confidence in the ROI. Charlie is a brilliant account manager, always responsive and goes above and beyond to support us with campaigns we’re running. We look forward to achieving future growth online with the Tribe team at our side.

David Woodward, bott Smartvan Global Brand Manager

Industry Awards

Our work continues to be recognised by industry experts.

Based in Exeter. Working Worldwide.

Trusted partners

We collaborate with specialist technology partners.

Get expert recommendations on tech stacks and growth marketing solutions, presented with intelligent design.


Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.


Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.


Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.