Bricks have two potential clients: borrowers and investors. Creating a tabbed calculator allows them to quickly approximate the cost/return of borrowing or investing. The feature is designed to keep users on the website for long periods of time and prompt them to call or enquire. For the client, when a user enquires they receive a clear set of information helping them to provide an informed and comprehensive response.

Bricks had not originally intended to rebrand their business fonts or logo. However, it quickly became apparent that the typeface and colour palette could be updated to improve UX. For example, different colours to represent different customer journeys, We also opted to use the font ‘Lexend’ in a variety of weights, as well as the enhanced colour palette below to help bring Bricks to life.

The previous Bricks website had a very simple structure and limited use of keyword terms which limited potential landing page visibility (aka quality score). Since launching the new website we have seen impressive improvements in like-for-like PPC metrics - we’ve used percentages to mitigate for media spend differences and compared May 2021 vs. August 2021.

Having specific landing pages improves quality scores. This is Google's way of rewarding websites that provide content relevant to the terms they bid on. Improving quality scores allowed us to reduce CPC of -13.67% during a 6 month period.

Click share are clicks that you've received within search divided by the estimated maximum number of clicks that you could have received. On the old site, the total click share was 16.70% this improved to 27.93%, a +67.27% increase.

The website overhaul provided us with the ability to comprehensively tag and track user actions via Google Tag Manager. Users who interact with the borrow and invest calculators are counted and newsletter signups and contact form fills are tracked. All of these are useful metrics to monitor, but tracking phone calls has proven the be the most important, due to the volume received by the client. With so many variables at play, phone calls are often the best way for Bricks to deliver a highly personalised service to their customers.

Each conversion point has allowed us to report more comprehensively on PPC and other channels such as organic and Linkedin.