In a development context, the Castle Brake website does not contain any cutting edge features found on some of our other e-commerce sites but retains premium usability owing to its utilisation of javascript. It allows information to be contained within sliders, keeping pages short but allowing a lot of information to be easily accessible to users. Take a closer look and you will see those javascript modules are designed for desktop and mobile - it increases development time but results in a better end product.

Another very considered section is the Castle Brake website is the desktop menu, which allows users to see types of accommodation, user capacities, imagery and a short summary - all prior to landing on the page. We saw this as key to the UX, particularly as desktop users also account for 60% of revenue for Castle Brake despite accounting for just 27% of traffic. The menu updates dynamically, meaning the Caste Brake team can add or remove accommodation types and new units without a developer - all whilst retaining its current aesthetic. This is intentional on our part, do it once and do it well.

On this project, we worked in conjunction with iPebble, an RMS specialist who would manage the backend booking system, with Tribe Digital heading up the frontend system which would drive users to a subdomain where payment and holiday inventory are managed.

The desktop site contains additional information that does not need to be shown to mobile users, all while making booking a holiday simple on both devices. The mobile site sees the menu paired back and content blocks compiled into javascript sliders - keeping the navigation experience easy and informative.