Dirty Works

Taking a supermarket brand, direct to market with ecommerce.

Dirty Works are a bath, body & skincare brand that focuses on being fun, affordable and cruelty-free. Their products are stocked exclusively as a Sainsbury’s own brand and is aimed at the younger consumer.

Sector

D2C

Ecommerce

Accessible

Expertise Delivered

Paid Social

SEO

Analytics Setup

GROW

Performance Media

Performance Media

We worked with their parent company Swallowfield PLC to establish a direct to consumer business model which involved driving online sales through the use of search marketing, performance marketing and longer-term content-led SEO strategy.

Social Media Advertising

Consumers have never had so many distractions that prevent them from completing checkouts. Using Facebook and Instagram retargeting We ensured users who 'added to basket' were reminded at a later stage.

Google Shopping

Google Shopping provides instant SERPs visibility for key generics such as 'bath bombs' and 'body wash'. The shopping feed featured automated customer reviews, promotions and price drops. Utilising these features increased user click-through rates and campaign performance.

SEO

Our long-term goal was to supplement SEO with performance media but with any new site launch, this was going to take time. We set about conducting an SEO audit before implementing product category landing pages, Internal linking, robot.txt amends and Schema markup improvements (stock status, reviews and price).

Analytics Setup

Starting a new website and digital advertising meant setting up not only pixels and revenue tracking but all the advertising accounts too. We could then move on to creating reporting dashboards.