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DOSE is a wellness brand targeted at healthy hedonists. Inspired by happy hormones (Dopamine, Oxytocin, Serotonin and Endorphins), this wellness media site aims to promote feel-good content and experiences via online and offline channels and help people find balance.

We were tasked with helping to provide an SEO audit and long-term on-page recommendations, as well as copywriting to ensure the content was being leveraged as effectively as possible in search engines. See how Tribe Digital delivered a +115% increase in organic CTRs, +1,983% uplift in organic impressions and +199% in organic traffic during a seven month period.

Key deliverables


Analytics & Reporting

Content Writing Framework

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SEO audit and on-page strategy

New visitor numbers grew by +213%, while returning visitor numbers grew by 101%. The high new user growth could provide a good platform for audience retargeting & partner display ad opportunities.

Bounce rates (% of single-page sessions in which there was no interaction with the page) improved massively with a drop from 76.77% to 38.25%, this is excellent and tells us fewer users are immediately leaving content without engaging. This is due to a more relevant audience finding the content and going on to read/click/scroll through it. Pages per session have also improved (1.61 to 2.17 pages per session), which backs up the improved bounce rate figures and indicates that your relevancy has improved.

SEO Audit

Best Practice Content

Quality - not just quantity

Client testimonial

Tribe have helped us to transform our organic footprint and ensure our content works hard for us in Google. They have supported us with technical questions and implementation, as well as content expansion and optimisation.

Hettie Holmes, Co-Founder

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