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International Google PPC ads for leading vacuum forming business

Key deliverables

Google PPC advertising

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International PPC strategy

A multi-lingual PPC campaign requires methodical planning in order to maintain a consistent strategy across territories. Formech's PPC campaigns cover the UK, US, France, Germany, Italy and Spain. Partnering with the wider Formech team, we initially received translated keywords and ad copy. However, monthly reviews are integral to ensure optimisations are made to improve results month-on-month.
After a successful initial 3 months, Formech increased their investment in PPC to boost the most successful locations. We continue to see strong results across all regions, including generic terms, with a dominating impression share.

UA setup & migration to GA4

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