Starting with their bold new packaging design, we wanted to ensure the website communicated the energy the drinks provide, so we utilised the new colour palette. Additionally to make sure there was a more natural, grounded feel we introduced a series of textured backgrounds created using slow shutter speeds, which bring movement and energy in a calmer way. We added motion to key elements, animating a graph explaining the concept along with their key USPs. We adapted the design along the process to work with Alexis Mac Allister’s schedule.

For the development of the website, we were moving Hearth from Wix to Shopify.

Increasing average order value was key for this client, and for packaging reasons we had key box increments that needed to be filled. We suggested a Build a Box solution, allowing users to mix and match the flavours they want. Our design makes it easy for users to fill their box, and has been very successful. From the launch weekend over 95% of sales were Build a Box orders, which shows the appeal of a custom box, and also fulfils the client’s AOV targets.