With the website relying on vectors rather than imagery it provided the opportunity to explore motion via a Gsap motion library within the banners and logo. Within the banners, square tiles rotate into place before a line flows through the pathway. This visually represents the fact that their software is fully configurable, and the structure HWC builds allows clients to remove the admin burden and work more seamlessly. The HWC logo uses four shapes which turn towards each other, locking in, this alludes to the locking in of compliance / regulator processes and the retention of talent.

We restructured their site to give equal weighting to both sides of their business. When users appear on the homepage the two propositions are split 50/50, allowing knowledgeable customers to easily access what they need. We created product pages to improve their SEO for key terms such as ‘total reward software’ and give accessible information to customers regarding the softwares SaaS and dedicated product offering. Creating additional pages such as the Knowledge Hub and FAQs will allow cold customers to delve deeper into their services, capture more long tail search traffic and improve HWC’s organic visibility.