Jo Loves were eager to use paid Meta as a key performance driver for their luxury fragrance products. It was important for us to develop an ‘always on’ strategy. We wanted to ensure that we not only achieved a strong revenue return around Christmas-time - when this market thrives - but during every season.

After 12 months of building, learning and optimising, we have achieved a direct ROAS of above 400% from September '21 - '22, as well as a high assisted conversion value which proves how well paid social integrates with other marketing efforts.

The challenges of IOS 14 have decreased retargeting efficiencies across the board. In order to combat this, we established a funnel that would capture those most likely to carry out meaningful actions on site i.e. add to cart or purchase. As such, we wanted to make sure that the data we could collect for retargeting was high quality.

A consistently high retargeting CvR of between 8-19% (the highest point representing increased conversions at Christmas time) has been achieved as a result.