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Kind Natured

Kind Natured traditionally sold their natural skin care products in retailers such as Boots. Tribe Digital partnered with its parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. From here they sought to establish a direct-to-consumer business model selling their natural hair and body products. The team were tasked with driving online sales through the use of search marketing, performance marketing and longer-term content-led SEO strategy. See how Tribe Digital delivered a x4.34 ROAS via meta and x2.10 ROAS on Google Shopping during a 9-month period.

Key deliverables

Paid social

Google Shopping

SEO

Analytics Setup & Reporting

Performance media and SEO strategy

Facebook, Instagram and Google Shopping were perfect platforms for us to create product-focused adverts. Using retargeting, we served users the specific products they'd browsed or added to their basket to help accelerate conversion. We also worked on a SEO strategy to help strengthen visibility longterm.

Social Media Advertising

Google Shopping

SEO

Analytics Setup

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Based in Exeter. Working Worldwide.

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Design

Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.

Build

Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.

Grow

Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.