Back to our work

Kind Natured

Kind Natured traditionally sold their natural skin care products in retailers such as Boots. Tribe Digital partnered with its parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. From here they sought to establish a direct-to-consumer business model selling their natural hair and body products. The team were tasked with driving online sales through the use of search marketing, performance marketing and longer-term content-led SEO strategy. See how Tribe Digital delivered a x4.34 ROAS via meta and x2.10 ROAS on Google Shopping during a 9-month period.

Key deliverables

Paid social

Google Shopping


Analytics Setup & Reporting

Performance media and SEO strategy

Facebook, Instagram and Google Shopping were perfect platforms for us to create product-focused adverts. Using retargeting, we served users the specific products they'd browsed or added to their basket to help accelerate conversion. We also worked on a SEO strategy to help strengthen visibility longterm.

Social Media Advertising

Google Shopping


Analytics Setup

Industry Awards

Our work continues to be recognised by industry experts.

Based in Exeter. Working Worldwide.

Trusted partners

We collaborate with specialist technology partners.

Get expert recommendations on tech stacks and growth marketing solutions, presented with intelligent design.


Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.


Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.


Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.