Kind Natured
Kind Natured traditionally sold their natural skin care products in retailers such as Boots. Tribe Digital partnered with its parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. From here they sought to establish a direct-to-consumer business model selling their natural hair and body products. The team were tasked with driving online sales through the use of search marketing, performance marketing and longer-term content-led SEO strategy. See how Tribe Digital delivered a x4.34 ROAS via meta and x2.10 ROAS on Google Shopping during a 9-month period.
Key deliverables
Paid social
Google Shopping
SEO
Analytics Setup & Reporting
Performance media and SEO strategy
Facebook, Instagram and Google Shopping were perfect platforms for us to create product-focused adverts. Using retargeting, we served users the specific products they'd browsed or added to their basket to help accelerate conversion. We also worked on a SEO strategy to help strengthen visibility longterm.
Social Media Advertising
Google Shopping
SEO
Analytics Setup
Design
Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.
Design
Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.