Kind Natured
Strategic marketing for natural beauty brand moving from Boots retail to D2C
Sector
Beauty and personal care
Expertise Delivered
Paid social
Google Shopping
SEO
Analytics
GROW
Performance media and SEO strategy
Performance media and SEO strategy
Facebook, Instagram and Google Shopping were perfect platforms for us to create product-focused adverts. Using retargeting, we served users the specific products they'd browsed or added to their basket to help accelerate conversion. We also worked on a SEO strategy to help strengthen visibility longterm.

Social Media Advertising
Consumers have never had so many distractions that prevent them from completing checkouts. Using Facebook and Instagram retargeting We ensured users who 'added to basket' were reminded at a later stage.
Google Shopping
Using Google Shopping provided instant SERPs visibility for key generics such as 'sulphate free shampoo' and 'paraben hair products'.


SEO
Our longterm goal was to supplement SEO with performance media but with any new site launch this was going to take time. We set about conducting an SEO audit before implementing product category landing pages, Internal linking, robot.txt amends and Schema markup improvements (stock status, reviews and price).
Analytics Setup
Starting a new website and digital advertising meant setting up not only pixels and revenue tracking but all the advertising accounts too. We could then move onto creating reporting dashboards.

Social Media Advertising

Consumers have never had so many distractions that prevent them from completing checkouts. Using Facebook and Instagram retargeting We ensured users who 'added to basket' were reminded at a later stage.
Google Shopping

Using Google Shopping provided instant SERPs visibility for key generics such as 'sulphate free shampoo' and 'paraben hair products'.
SEO

Our longterm goal was to supplement SEO with performance media but with any new site launch this was going to take time. We set about conducting an SEO audit before implementing product category landing pages, Internal linking, robot.txt amends and Schema markup improvements (stock status, reviews and price).
Analytics Setup

Starting a new website and digital advertising meant setting up not only pixels and revenue tracking but all the advertising accounts too. We could then move onto creating reporting dashboards.
Hu Kitchen
Hu Kitchen
D2C subscription website for premium chocolate brand owned by Mondelez
Lovebug
Lovebug
Increased conversion rate from 0.5% - 8% in 6 months for sustainable cat food brand
Mindful Chef
Mindful Chef
Development and launch marketing for meal-kit subscription
Jo Loves
Jo Loves
Performance media strategy for Jo Loves, a luxury scent brand by Jo Malone CBE
Whole Supp
Whole Supp
International Shopify + Recharge D2C nutrition shake website
Frobishers
Frobishers
Full service D2C pivot for juice and soft drink manufacturers
Roam
Roam
Subscription website for disruptive, modern sex care brand
Violet Grey
Violet Grey
WordPress development for e-commerce luxury antiques business