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We are increasingly looking to replace consumer items with sustainable alternatives and pet ownership is no exception. In this case study we highlight our work with Lovebug, an innovative D2C brand that uses insect protein in it's sustainable dry cat food. A subsidiary of the Mars group and Wild Pet, we were brought on board to help drive acquisition and assist with CRO.

Key deliverables

Design & UX

Web Development

Performance Marketing

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Increasing AOV & conversions

Using analytics and Hotjar data we established that improving the mobile experience and enabling the purchase of multiple variants (bundles) would be the best route to increasing sales revenue.

To do this we created discounts on those multipack purchases, providing incentives via scaled discounts to increase average order values. We then set about designing and developing new a product page to allow customers on desktop and mobile to seamlessly switch between single purchase and subscription buying.

Cat food calculator

Growth Marketing

Adverts to educate

Supported by experts

High intent users

Client testimonial

Tribe saved my life! After a terrible start to performance campaigns with the wrong partners, we were under huge pressure to deliver. Finally found a digital partner who know what they are doing and could meet our demanding timeframes and targets.

Cara Parish Business Director, Futerra/Mars Petcare

Industry Awards

Our work continues to be recognised by industry experts.

Based in Exeter. Working Worldwide.

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