Luna Daily

D2C ecommerce website for bodycare brand

Luna Daily is on a mission to connect women to each other and themselves, beginning with expertly developed products for intimate skin, and everywhere else. It began with two friends discovering a 'feminine hygiene' wash hidden away in a bathroom cupboard, sparking a conversation and ultimately leading them to create the brand. They approached us to design and build their D2C ecommerce site. We began by creating a holding page for them, so that they had a trustworthy platform to begin to talk about their offering, and allow them to collect data and offer value to new customers ahead of their launch.


Beauty & Personal Care

Expertise Delivered


Web Development

Email & CRM


Design system

Design system

A design system is a set of components that will be reused to create a shared visual language for a website. We used the colour palette below to create a sophisticated aesthetic for the Luna Daily website.

Light Warm Grey

Mid Warm Grey

Dark Warm Grey

Dark Grey

Mint Accent

Soft Blue Accent


Key Features

Key Features

Quick Add Button

The product cards on the homepage feature a ‘Quick Add’ button, which triggers a drop down below the basket. This makes it very easy for returning customers or those who’ve already made a purchase decision to buy the products quickly.

Multiple products

The product page features bundle price options conveniently within the buttons, so that users can easily choose the quantity they want, and are aware of the benefits of buying more.

Connecting women

One of Luna Daily’s values is connecting women to each other, and another is providing accurate information. Their ‘Connect’ page is the place for in-depth articles, resources and stories.