Super Facialist

Performance skincare brand launches D2C

Super Facialist sells a premium range of innovative skincare products in retailers such as Waitrose and Boots. We worked with their parent company Swallowfield PLC to develop the digital identity & tone of voice for the brand. This acted as a launchpad to establish a direct to consumer business model selling their performance skincare products straight to consumers.

Sector

D2C

Performance Skincare

Expertise Delivered

Performance Marketing

SEO

Analytics Setup

GROW

Performance Media

Performance Media

We were tasked with driving online sales through the use of search marketing, performance marketing and longer-term content-led SEO strategy.

Social Media Advertising

Consumers have never had so many distractions that prevent them from completing checkouts. Using Facebook and Instagram retargeting We ensured users who 'added to basket' were reminded at a later stage.

Google Shopping

Using Google Shopping provided instant SERPs visibility for key generics such as 'facial scrub' and 'retinol cleanser'. The shopping feed featured automated customer reviews, promotions and price drops. Utilising these features increased user click-through rates and campaign performance.

SEO

Our longterm goal was to supplement SEO with performance media but with any new site launch, this was going to take time. We set about conducting an SEO audit before implementing product category landing pages, amends and Schema markup improvements (stock status, reviews and price).