Consumers have never had so many distractions that prevent them from completing checkouts. Using Facebook and Instagram retargeting We ensured users who 'added to basket' were reminded at a later stage.

Using Google Shopping provided instant SERPs visibility for key generics such as 'facial scrub' and 'retinol cleanser'. The shopping feed featured automated customer reviews, promotions and price drops. Utilising these features increased user click-through rates and campaign performance.

Our longterm goal was to supplement SEO with performance media but with any new site launch, this was going to take time. We set about conducting an SEO audit before implementing product category landing pages, amends and Schema markup improvements (stock status, reviews and price).