Surreal approached Tribe Digital to refine their initial mockups, with the aim of improving the user experience and streamlining the subscription setup. The fun and friendly brand aesthetic worked successfully on the packaging but needed to be translated thoughtfully onto the ecommerce site, whilst ensuring the user journey and content hierarchy was as strong as it could be. Our Figma prototypes were then exported to Zeplin before being handed over to Green Box who developed the Shopify website.