Subscription UX & Figma Designs for cereal startup | Tribe Digital ‐ Tribe Digital

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Surreal

UX/UI consultancy for new to the market, high protein cereal brand

Key deliverables

UX/UI Audit

Web Design Improvements

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The Brief

Surreal approached Tribe Digital to refine their initial mockups, with the aim of improving the user experience and streamlining the subscription setup. The fun and friendly brand aesthetic worked successfully on the packaging but needed to be translated thoughtfully onto the ecommerce site, whilst ensuring the user journey and content hierarchy was as strong as it could be. Our Figma prototypes were then exported to Zeplin before being handed over to Green Box who developed the Shopify website.

UX/UI Audit

Web Design Improvements

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Based in Exeter, Devon, Working Worldwide


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Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.

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Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.

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Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.