A significant focus was placed on user-centric design, with a complete overhaul of the product pages to improve the user experience, and a full redesign of the homepage to reduce bounce rates and engage users more effectively. These changes were informed by a detailed conversion rate optimisation (CRO) audit, which identified key areas for improvement.

The hero section was redesigned to immediately communicate the brand’s value proposition with compelling visuals and concise messaging.

Strategically placed product highlights and features such as before and after photos were used to guide users deeper into the site, encouraging exploration and reducing bounce rates.

The Product Detail Pages (PDPs) were a critical focus area, as they directly impact the purchasing decision. The overhaul included:

Simplified Layout: The new PDP layout was designed to prioritize key information such as product benefits, ingredients, and user reviews, making it easier for users to make informed purchasing decisions. Buy-box redesign: The previous purchase options were confusing and led to frustrated customers. We restructured this to make the top line options clearer and ensure a smoother journey.

The redesign not only elevated the brand’s digital presence but also ensured a consistent and engaging shopping experience, tailored the the insights gained from the CRO audit. This project set a strong foundation for the Nue Co’s continued growth and success in the competitive wellness industry.