The tier1 team provided us with plenty of images of the tech to incorporate into our motion graphics. We know that brands like tier1 need motion graphic content to help position their offering, while allowing users to see plenty of product.

For this brand, we create motion graphics that fall into two categories: evergreen and moment-lead. Evergreen content goes through a continual test and learn process to keep things optimised.

Moment-lead content (see right) allows us to tap into specific points of the year whereby there is higher intent to purchase or tier1 have a promotion to shout about. From Christmas and Boxing Day to January Sales and Valentine's Day, our studio are committed to creating content that matches the user mindset each month. Alongside audience targeting, campaign structure and budget optimisation, this method further improves our results week on week for this sustainably-led business.