Built on Shopify, the Violet Grey website clearly communicates the product types, their age, place of origin and dimensions. the excellent product photography.

Users in the UK can checkout online, with shipping costs based on size rules. EU and US customers are prompted to get. shipping quote, essential as shipping costs frequently fluctuate.

The desktop menu gives users a visual way of navigating the product categories found in stock.

Featured category images, a short text description and a button with item counting, give visitors plenty of information thus reducing friction when navigating the site.

Antiques pose a unqiue ecommerce channel, stock count of each item is usually one. Similar items might appear but its this uniqueness and exclusivity that gives antiques their charm.

Visitors will often want to view previously sold items to see the era or styles, this setup also provides us with an excellent opportunity in organic search.

Another uniaue feature within the antique sector is the frequency to which users enquire or ask questions on in-stock items prior to purchase. The product pages area designs to make this as easy as possible.