Violet Grey

WordPress development for e-commerce luxury antiques business

We have partnered with Violet Grey since 2018. Working across a range of digital channels, we have helped this specialist retailer to develop their CRM and boost sales with performance media. Consistent efforts helped with beautiful brand photography and a clear visual aesthetic means that their niche but highly engaged client base are regularly informed and inspired by the latest, hand-selected pieces.




Luxury Ecommerce

Expertise Delivered



Performance Media


WordPress Development

WordPress Development

Originally on Magento 2, Tribe Digital migrated Violet Grey to WooCommerce, developing a theme in line with existing brand guidelines. Our goal was to ensure a smooth user experience with fast load times despite being an image-heavy website. Violet Grey has complicated shipping and weight parameters 
due to the variety of products and their high value. We developed the backend to automate as much of the shipping costs as possible, while also ensuring that 
‘sold’ items were automatically moved to a sold category rather than the default ‘out of stock’ status. This allows the client to showcase sold items and accumulate organic visibility for items that might otherwise be 'in-stock' for several hours.

A clean desktop experience

The desktop menu gives users a visual way of navigating the product categories found on the website. Featured category images, a short text description and a button with item counting, give visitors as much information on their next page destination as possible.

Replicated on mobile

The mobile menu provides a similar experience but remove sub-level pages whilst retaining a visual appearance and item count functionality. This menu is retains the same functionality on tablet devices but flexes to a two column layout.

Sold items and buyer questions

With the stock count of each item usually being one, visitors will often want to view previously sold items to see the era or styles of the clients stock. This is something unique to the antique sector along with most users looking to enquire or ask questions on in-stock items prior to purchase. The product pages area designs to allow customers to do just that.


Performance Media

Performance Media

info goes here

Email & CRM

Violet Grey have consistently worked hard to cultivate a large and highly engaged social media audience. Our role is to help leverage this authentic audience and deliver targeted advertising to new prospective clients. When performance media is targeted in an intelligent way, limited budget can work very hard for you!