Violet Grey
WordPress development for e-commerce luxury antiques business
Sector
Ecommerce
Antiques
Luxury Ecommerce
Expertise Delivered
Design
Development
Performance Media
Visit Site
https://violetgrey.co.uk/
BUILD
WordPress Development
WordPress Development
Originally on Magento 2, Tribe Digital migrated Violet Grey to WooCommerce, developing a theme in line with existing brand guidelines. Our goal was to ensure a smooth user experience with fast load times despite being an image-heavy website. Violet Grey has complicated shipping and weight parameters due to the variety of products and their high value. We developed the backend to automate as much of the shipping costs as possible, while also ensuring that ‘sold’ items were automatically moved to a sold category rather than the default ‘out of stock’ status. This allows the client to showcase sold items and accumulate organic visibility for items that might otherwise be 'in-stock' for several hours.
A clean desktop experience
The desktop menu gives users a visual way of navigating the product categories found on the website. Featured category images, a short text description and a button with item counting, give visitors as much information on their next page destination as possible.
Replicated on mobile
The mobile menu provides a similar experience but remove sub-level pages whilst retaining a visual appearance and item count functionality. This menu is retains the same functionality on tablet devices but flexes to a two column layout.
Sold items and buyer questions
With the stock count of each item usually being one, visitors will often want to view previously sold items to see the era or styles of the clients stock. This is something unique to the antique sector along with most users looking to enquire or ask questions on in-stock items prior to purchase. The product pages area designs to allow customers to do just that.
A clean desktop experience
The desktop menu gives users a visual way of navigating the product categories found on the website. Featured category images, a short text description and a button with item counting, give visitors as much information on their next page destination as possible.
Replicated on mobile
The mobile menu provides a similar experience but remove sub-level pages whilst retaining a visual appearance and item count functionality. This menu is retains the same functionality on tablet devices but flexes to a two column layout.
Sold items and buyer questions
With the stock count of each item usually being one, visitors will often want to view previously sold items to see the era or styles of the clients stock. This is something unique to the antique sector along with most users looking to enquire or ask questions on in-stock items prior to purchase. The product pages area designs to allow customers to do just that.
GROW
Performance Media
Performance Media
info goes here
Email & CRM
Violet Grey have consistently worked hard to cultivate a large and highly engaged social media audience. Our role is to help leverage this authentic audience and deliver targeted advertising to new prospective clients. When performance media is targeted in an intelligent way, limited budget can work very hard for you!
Email & CRM
Violet Grey have consistently worked hard to cultivate a large and highly engaged social media audience. Our role is to help leverage this authentic audience and deliver targeted advertising to new prospective clients. When performance media is targeted in an intelligent way, limited budget can work very hard for you!
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