The Definitive Guide to Instagram Reels


While the future of American TikTok is in jeopardy under Trump’s presidency, Instagram has released its rival format: Reels. Considering TikTok’s soaring popularity, we’re not shocked. In fact, TikTok now has 800 million active users. It is also the most downloaded app ever in a single quarter. The platform’s core demographic is quickly changing too, […]

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Where to start with digital marketing

digital marketing (1)

Welcome! It’s the start of a new year and a new decade. Many businesses and friends that we have been chatting to believe that this is going to the time for growth and for planting the seeds to new ideas. While there are plenty of exciting thoughts and plans, we’ve found ourselves having to explain […]

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Why content underpins all digital marketing

“Content is king”. I’m sure we have all heard of this phrase. I first noticed this term being used a lot back in 2009 – 2010 but it’s still relevant and something we find ourselves explaining to clients today. This blog post explains why content underpins all digital marketing and why it should probably be […]

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What is Ephemeral Content? 

Ephemeral content is social media content that is only available for short periods of time. For example, TikTok, Instagram Stories and SnapChat. Ephemeral (adj.) lasting for only a short time What is Ephemeral Marketing? Short-lived stories are a path to increased engagement. Ephemeral content – which refers to posts/ messages that vanish within 24 hours […]

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Owned, Earned and Paid Media


We often speak to clients who know that they need to invest in digital marketing but simply don’t know where to start or where to spend their budget. This is particularly true for brands and businesses that are still in their infancy when it comes to digital. The framework of “Owned, Earned & Paid Media” […]

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Our Favourite Business Podcasts

We love a podcast in the Tribe Digital office. While there are plenty to choose from when you’re in need of a little inspiration, sometimes you need some suggestions. This post is about our top picks for business podcasts. Specifically, creative businesses that share an entrepreneurial spirit. We love hearing about how businesses got started, […]

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5 Reasons to consider micro-influencers

YouTube Advertising - Influencer infront of camera - Tribe Digital

Investing in an influencer marketing campaign is the digital version of word of mouth marketing. Companies provide products or an experience for a digital thought leader to share through sponsored posts. Due to the wide reach and generated content from partnering with an influencer, influencer campaigns have become a key pillar of social media marketing. […]

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The Do’s & Don’ts of Social Media

Female hand holding phone, surrounded with social media icons for dos and dont of social media advertising

Stuck on social media or perhaps you’re just starting out. These are our top 10 do’s & don’ts for how to get the best out of social media platforms. 1. Don’t forget that to win in social, you must be social. Talk to people – offer advice, help, thanks or comments on mutual subjects. Don’t […]

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Digital marketing metrics everyone should know

Whether you’re a new startup or a industry stalwart, if you’re not sure on how to measure digital marketing this blog post will explain the key acronyms, terms and definitions of digital marketing metrics that will become critical on your journey to growth.  We have split the key measurements into four sections: Reach, Traffic, Engagement […]

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IGTV: The Ultimate Guide to Instagram’s Video Platform

Let’s start with the basics, what is IGTV? IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience. It’s the perfect place to browse for snackable content from your favourite creators and brands. Traditional TV is in decline and it’s estimated that by 2021, mobile video will […]

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