Hello team, hope you are all safe and well at home. We have been keeping a close eye on all the developments and initiatives that are being rolled out by companies in a bid to support small businesses. If you’re not doing so already, please follow us on instagram where I have been sharing stories around these updates and easy tips that anyone can implement to strengthen their website if they are experiencing a lull.
If you experience business disruption, the first thing to do is to cut costs. Naturally marketing falls into this category and ad spend is pulled BUT if possible, it’s more important than ever to stay visible and qualifying for free advertising media budget enables businesses to do just that. Fortunately, Facebook recently announced it has committed $100m of media spend for small business ad grants.
Instagram has been very proactive in asking it’s users how it can support them during this time and the clear message from comments were to give smaller channels more exposure in the algorithm so expect positive changes if you’re under 10k followers – we’ll let you know if we hear anything else.
Google have a history of supporting young businesses and already offer Google ad grants for charities, so we presume that their support during the Corona virus will be rolled out in a similar way.
Shopify reacted very quickly and rolled out a series of Shopify product updates in response to Covid-19 as well as $200m in Shopify Capital to help small businesses get through the day-to-day but unlike with Facebook, these will not be grants but positioned as a loan.
This could be useful for businesses new to ecommerce and wanting to pivot their business online while lockdown is enforced in the UK. You will also benefit from an extended 90-day trial (rather than the standard 14-day) free trial if you want to use this time to develop your ecommerce offering. For more information on Shopify and how it compares to other ecommerce platforms, checkout our shopify vs woocomerce review.
If you’re an existing Shopify customer you can now get physical and digital Gift Cards added to your site to help support independent restaurants and retailers. Plus, Shopify have rolled out local delivery or pavement pickup features to help businesses do what they can to keep selling.
Hubspot is one of our recommended CRM systems and they have rolled out a series of discounts as well as freebies to help small businesses move operations online.These include their paid Meetings functionality, Quotes, E-Sign and 1:1 video creation tools completely free for 90 days.
I think that is it for our roundup today but we will keep updating and adding to this list – if you have any other questions then please let us know and ensure you’re signed up to our emails or following us on Instagram @tribedigitaluk if you want more updates.