What is an SEO Audit?

Search Marketing

What is an SEO Audit?

Ollie Ody Director

An SEO audit is a full analysis of all the factors that can affect a website’s visibility and performance in search engines. An audit is a great place to start if you have never invested resources into SEO before or if you haven’t updated your website for a while.

What is an SEO audit?

An SEO audit should be a regular check up on your website to ensure it’s performing it’s best for search engines. We look at on-page SEO, off-page SEO and the latest updates to ensure your site still has relevance and authority. We also check that there are no major issues with existing content such as broken links and that it is still secure, fast and easy to use for the user.

Benefits of an SEO audit

If SEO is a key part of your digital marketing strategy, regular SEO audits will ensure that you’re not falling behind. The key benefits of a regular SEO audit include:

  • Check that competitors are not gaining traction
  • Ensuring content remains relevant and up-to-date for users
  • Internal link-building opportunities are maintained and remain consistent
  • Your website structure remains compliant with Google Webmaster Guidelines, to avoid potential penalties

How often should you have an SEO audit

How often you should have an SEO audit depends on how much your business depends on organic traffic, the size and complexity of your website and what your competitive landscape is like. Generally, we would recommend a detailed look at least once a year but if you have a website with many pages, you would probably benefit from a mid-level review every six months or even an ongoing monthly audit to check nothing major has taken place.

SEO audits can be large projects or regular monthly checks. Small updates undertaken regularly are generally easier to maintain – and therefore less expensive – than big projects that are undertaken once every few years. If you think you need some SEO help, please get in touch.

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