Expert Knowledge /
Search Marketing or Search Engine Marketing (SEM) is the practice of increasing website visibility in search engines, in order to drive more relevant traffic to the site through either organic and/or paid media efforts. This is also known as SEO, PPC or Google Shopping. With 93% of online experiences starting with a search engine, it’s essential to be seen in search.
You’re probably on this page because you’re not sure if you need SEO, PPC, Google Shopping or a blend of all three search marketing tactics to make your business stand out. We provide a tailored search marketing strategy for each of our clients to ensure high-quality, relevant work that delivers results.
SEO is the practice of search engine optimisation, a blend of technical changes, keyword research and effective copywriting to help encourage visibility and click-through in organic search results. Organic search results are the listings in search engines that are not adverts and do not have a media budget. Organic search listings are generally viewed as more trustworthy by consumers.
PPC is short for Pay-Per-Click; text adverts that are visible for relevant, pre-agreed search terms or keywords and you only pay the media cost if someone clicks on the ad. This format is particularly useful for service based businesses. This search tactic gives you a lot of control and visibility but it must be consistently optimised in order to remain cost-efficient and effective.
Google shopping is the perfect platform for product focused ecommerce businesses. Unlike PPC which is purely text based, it features product images, prices and customer reviews. This information is fed in real-time via an API directly from your website and its stock levels - meaning your adverts remain consistent with the status of your online store.
Working with Tribe has been a pleasure - we had a seamless transition to our new site and are very happy with our new UX and ecommerce functionality.Caryl Tincknell
When it came to digital marketing Emily & Ollie explained what they could do for our business and how in a very easily understood manner. The follow up & reporting along the way gave us the confidence to continue working with them. We have had amazing exposure and our business has really taken off.Dr Ros Debenham
The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.Myles Hopper
Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.Zoe House
When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.Hettie Holmes
I wouldn't recommend Tribe if I hadn't used their services myself and to great results. Ollie & Emily have extensive retail/brand/digital experience - more over they are both very intelligent, kind and honest people who provide recommendations as if your business is their's.Polly McLachlan
Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.