Expert Knowledge / Google Ecosystem

Google Search Console

Until 2015 when it was referred to as Webmaster Tools, Google Search Console allows webmasters to track and manage the stats of a website. Google Search Console allows webmasters to monitor their websites, website good housekeeping if you will. Used effectively you can find a trove of useful data. In doing so we can optimise your website inline with Google’s best practices standards.

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It communicates improvements about your site

Google has a lot of information to communicate, whether it’s between end-users, advertisers or webmasters.

Search Console is Google’s primary method of communicates to the site owners. You might already have a registered account, but are you making to most of this information? Google will update you regarding site issues, errors, or schema formatting. It also provides some features for you contact them (Google) about indexation requests and sitemap submissions.

Greater control over your site

You might actively optimise your site on an ongoing basis, or you might be looking for someone to do it for you. Chances are you will already know SEO isn’t a do it, do it, leave it a task, it’s an ongoing approach that improves your website through content expansion, error removal and analytics learning – just to name a few. Search Console provides many of the tools that can help with site upkeep.

You might check your site every or every week but by fixing these small issues you are communicating with Google that you are improving your site based on their specification. Most of these features are free and allow your brand to fulfil its potential online.

Site Performance

Your GSC account is packed with useful information on how your website displays to users within search results. From organic click-through rates, mobile visibility, schema structuring and more. It’s your control centre and how you can understand, test and see your site within Google’s search framework.

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Discover more from the Google ecosystem - Tribe Digital

Google Ads explained

Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.

Merchant Center explained

Merchant Center is part of the Google ecosystem and allows advertisers to manage and submit product data from their website to Google before that data is displayed as adverts within Google Ads. Product data will vary depending on numerous factors and Merchant Center is the means by which Google standardised that data for e-commerce websites.

Tag Manager explained

Being able to relay the results of digital marketing comes down to data. Regardless of platform, device or sector, being able to understand what users are doing on your site and the value it brings is essential to modern marketing. Google Analytics provides plenty of important insights but by using it in conjunction with Google Tag Manager we’re able to collect even more.

Google Shopping explained

Google shopping is the perfect platform for product-focused e-commerce businesses. Unlike PPC which is purely text-based, it features product images, prices and customer reviews. This information is fed in real-time via an API directly from your website and its stock levels - meaning your adverts remain consistent with the status of your online store.

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Mindful Chef
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When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.

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Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.

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