Expert Knowledge /
Your web analytics are important, regardless of the size of your business. Website analytics provide you with visitors’ data which can be used to optimise your website UX, produce relevant content for search marketing and adjust advertising strategy to reflect user behaviour.
Usually there are several other sources of data that need to be analysed alongside your website analytics. These include email tracking, advertising and social media data. We can aggregate data and pull it into a streamlined, tailored report using premium analytics software. Being able to identify what users are doing on your website and which channels are the most valuable, enables a business to make intelligent decisions that grow your digital footprint and ultimately produce more high quality leads, sales or subscriptions.
While your marketing campaigns can be used to drive consumers to your website at the right time, that’s only half the story. We make it as easy as possible for customers to buy your product by looking at the whole customer journey and spotting any barriers that make it difficult for people to convert. We then create testing hypotheses, through data analysis, user testing and experiences. We will then follow up with A/B testing to investigate what works, and more importantly, what doesn’t.
Poorly implemented analytics means poor visibility on website performance. We’ll go through your implementation of Google Analytics with a fine tooth comb and make sure everything’s as it should be. We’ll also check that Google Search Console (webmaster tools) are in place and that anything such as subscription models or last-click attribution are being tracked as they should be.
Google Analytics can provide a business with lot of the great insights but for some more complex tracking requirements Google Tag Manager is the preferred method. GTM works by tagging your site in conjunction with Google Analytics, enabling us to gather much more data – particularly useful when you want to know if items are being removed from a shopping cart.
Get a better understanding of what you need to measure and why if you're new to ecommerce. We can help to compile these figures into a visual format, that showcase actionable insights and can easily be shared with key stakeholders.
Working with Tribe has been a pleasure - we had a seamless transition to our new site and are very happy with our new UX and ecommerce functionality.Caryl Tincknell
When it came to digital marketing Emily & Ollie explained what they could do for our business and how in a very easily understood manner. The follow up & reporting along the way gave us the confidence to continue working with them. We have had amazing exposure and our business has really taken off.Dr Ros Debenham
The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.Myles Hopper
Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.Zoe House
When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.Hettie Holmes
I wouldn't recommend Tribe if I hadn't used their services myself and to great results. Ollie & Emily have extensive retail/brand/digital experience - more over they are both very intelligent, kind and honest people who provide recommendations as if your business is their's.Polly McLachlan
Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.