Oneserve

Lead acquisition for software company via PPC

Oneserve’s award-winning enterprise field service management solution provides intelligent scheduling right through to customisable reporting. Tribe Digital used PPC and intuitive reporting to improve lead acquisitions within the highly competitive software sector.

Sector

Software

Field Service Management

Technology

Expertise Delivered

Performance Marketing

Design

Development

GROW

Lead acquisition through PPC and HubSpot crm

Lead acquisition through PPC and HubSpot crm

Within specific software sectors, CPC costs can easily reach £15+ per click, meaning factors such as campaign structure, quality score, location preferences are key to delivering results at a cost-effective price.

Google Ads

Within specific software sectors CPC cost can range from £3 - £30 per click, meaning factors such as campaign structure, quality score, location preferences are key to delivering results at a cost effective price. Between January to December 2019 vs. 2018 Tribe Digital helped Oneserve reduce average CPC by -32.40% and delivery a +42.43% increase in traffic across their generic PPC campaigns.

Lead Acquisition

By applying historical PPC learnings we have been able to reduce cost per acquisition by -20.42% during January to December 2019 vs. 2018.