The food and drink industry has had to adapt fast to keep afloat this year. COVID has obviously been a massive industry disrupter, shifting people’s buying habits to suit their new lockdown lifestyle. In response, the D2C subscription model is getting bigger. It’s been steadily growing since 2015 but has experienced a huge surge since March.
People are able to get the food they need, exactly when they want it. A promise supermarkets haven’t necessarily been able to keep. It’s also a far safer option for those feeling uncomfortable about being in public spaces, not to mention a great luxury when there is little else to do socially.
All of these factors have contributed to permanent shifts in the way we consume food and drink. Experts believe that this consumer pattern will continue long after the pandemic. Now we know how much of our life can be managed remotely, consumer patterns are changing accordingly.
For many food and drink companies, adopting a D2C model has been crucial for survival. But it’s not always easy. If companies are selling their products to supermarkets, hotels, restaurants, cafés, etc, they’re not necessarily set up for the technical mechanics of an online business.
Transitioning to a D2C model requires management of a brand-new distribution network. Plus a substantial amount of money for branding and marketing, as well the technical requirements of the website. Partnering with a third-party fulfilment vendor can sometimes be a faster and more cost effective way to market.
Whether you’re transitioning during the pandemic or subscription has always been the plan, now’s the time to think about how you’ll make it work long-term.
Working with an e-commerce subscription expert can help to strengthen and grow your offering. After helping a number of food and drink subscription businesses thrive, long before and during this year’s turbulence, here are a few things to bear in mind from a digital perspective.
We hope this inspires you to go ahead with your D2C food or drink offering, just remember that complications always arise as a business grows and having a trusted team in place to help navigate those surprises is essential.