Expert Knowledge /


Designing and developing an e-commerce website can be straightforward or it can get very complicated. Depending on the complexity of the product and breadth of catalogue, the scope for building an e-commerce website varies hugely. We aim to build all of our websites so that they are a smooth experience for the consumer, pain-free and easy to manage for the business team and optimised with the relevant tech stack so that digital marketing can be leveraged effectively.

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What is best platform for ecommerce websites?

Getting the right platform and tech stack for your business is important. While the wrong choices aren't impossible to change, they can be a time-consuming hassle. We specialise in building e-commerce websites using either WordPress & WooCommerce or Shopify. The reason we choose these platforms is that they scale effectively and both are suitable for startups and larger businesses that want control over the content and amends to their website. The balance between having a backend system that is intuitive and straight-forward, while still being sophisticated enough to implement the necessary features that elevate a website, can be difficult to manage but both WordPress/WooCommerce and Shopify deliver.


Subscription models are soaring in popularity, providing convenience while ensuring your next sale is lined up. We understand that removing friction is essential for a successful subscription model and use apps such as ReCharge or WooSubscriptions to help facilitate a subscription feature.

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How to measure eCommerce

Ecommerce and growth hacking is all about constant and consistent analysis and refinement of KPIs. Understanding the metrics used to measure and assess ecommerce is essential and they are often different to those used in other media and sales efforts.

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Shopify vs WooCommerce

Not sure which ecommerce platform is best for you? Read our guide that takes you through the pros and cons of these two key ecommerce offerings. We cover design considerations, costs, payments gateways, security and best apps or plugins for features such as subscription.

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Tribe Digital

Working with Tribe has been a pleasure - we had a seamless transition to our new site and are very happy with our new UX and ecommerce functionality.

Caryl Tincknell
Violet Grey
Tribe Digital

When it came to digital marketing Emily & Ollie explained what they could do for our business and how in a very easily understood manner. The follow 
up & reporting along the way gave us the confidence to continue working with them. We have had amazing exposure and our business has really taken off.

Dr Ros Debenham
Radiance Aesthetic Clinic
Tribe Digital

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper
Mindful Chef
Tribe Digital

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House
Ladram Bay
Tribe Digital

When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.

Hettie Holmes
Tribe Digital

I wouldn't recommend Tribe if I hadn't used their services myself and to great results. Ollie & Emily have extensive retail/brand/digital experience - more over they are both very intelligent, kind and honest people who provide recommendations as if your business is their's.

Polly McLachlan
Crane & Kind

Stay in the loop

Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.

Content Marketing It’s official “Instagram is no longer a photo sharing app”
Charlie Dyer Growth Marketing Manager
Subscription Ecommerce The Best Ecommerce Platform for Subscription
Emily Shaw Director
Subscription Ecommerce Retention strategy for subscription ecommerce
Charlie Dyer Growth Marketing Manager
Tribe Digital Tribe Digital

Ideas that become actions

Great work starts with a shared vision and the ambition to shake up the status quo. If you have the idea and determination to redefine what’s possible - let’s talk. Our skills will help deliver the results and provide the clarity you’re looking for in order to grow your business.

Tribe Digital

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