Bundlee Founder, Eve Kekeh, approached Tribe with the vision to create a better future for babies to grow into by providing a rental subscription service that offers sustainable styles at a surprisingly affordable price, whilst also helping parents do their part to reduce clothing waste.

After launching the UK’s first rental subscription for baby clothes, our brief was to re-design and build a new website that would support the business in its next stage of growth. The core objective was improving the functionality of the subscription mechanic, in particular the mobile experience with the end goal of increasing conversion rates. As well as enhancing the functionality, the site needed to be an elevated e-commerce experience that had a positive and compelling attitude towards sustainability, with clear messaging around the value proposition of convenience and affordability.