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Web design, UX and custom theme development for high-protein cereal disruptor.

Key deliverables

Design & UX

Shopify Development & Subscription

ECRM Flows

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Project Overview

Built on Shopify, Eleat is a disruptive entrant to the cereal market offering balanced, high protein cereal. We created a website that allows users to single purchase or subscribe to regular product combinations (2 product sizes in 4 flavours, 8 unique products total).

The website needed to clearly communicate the health benefits of the plant-based food, as well as the different flavours and ways to shop; pouches or single-serve snacks, subscription or single purchase, single flavour or personalised bundle.

As well as a high degree of functional UX design, the brand is bold and full of strong colours that needed balance and a strict digital design system. The vibrant, progressive tone of the brand is reflected throughout the site. The product page makes a creative and impactful statement with bright gradients, bold typography and clean product info and selections.

Build a bundle

Cart upsells

(New) Cart thresholds

(New) Landing Page Components

Client testimonial

Tribe helped turn our idea of disrupting the cereal market into a reality with a slick, functional and optimised website with a custom build-a-bundle functionality to give our customers complete control. They created a very collaborative environment giving extensive input to our founders at every stage. All the team were willing to discuss every idea from the design, UX, and build! Would highly recommend to any brand looking to transform their digital presence.

Hugh Hamilton-Green, Co-founder

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