Web design, UX and custom theme development for high-protein cereal disruptor.

Built on Shopify, Eleat is a disruptive entrant to the cereal market offering balanced, high protein cereal. We created a website that allows users to single purchase or subscribe to regular product combinations (2 product sizes in 4 flavours, 8 unique products total).

The website needed to clearly communicate the health benefits of the plant-based food, as well as the different flavours and ways to shop; pouches or single-serve snacks, subscription or single purchase, single flavour or personalised bundle.

The ecommerce solution allows customers freedom to personalise their order by creating a box of their 4 favourite flavours and subscribe to a 3, 4 or 5 weekly plan using the bespoke bundle builder. This feature is particularly powerful on mobile with strong and intuitive user interface design to guide the user seamlessly through the process.

As well as a high degree of functional UX design, the brand is bold and full of strong colours that needed balance and a strict digital design system. The vibrant, progressive tone of the brand is reflected throughout the site. The product page makes a creative and impactful statement with bright gradients, bold typography and clean product info and selections.


Food & Drink

Expertise Delivered

Website Design

Build A Box


Web Development