Jo Loves
Performance media strategy for Jo Loves, a luxury scent brand by Jo Malone CBE
Sector
beauty and personal care
Expertise Delivered
Performance media
Motion graphics
Analytics & reporting
Visit Site
https://www.joloves.com/
GROW
Facebook advertising
Facebook advertising
Conversion is the key objective. However, in order to achieve this we needed to widen the funnel with broader awareness tactics. Our strategy is to ensure relevant messaging is delivered at each stage of the funnel, based on user interaction with the brand. All of this ensures that Jo Loves remains front of mind, from an initial introduction to the brand to the moment they convert. In the first three months, we have gathered data which has enabled us to optimise each campaign. This ensures we’re serving ads that combine the best performing audiences, messaging and creative at each stage of the purchase journey. During this timeframe, our average click through rate has increased by 45%. We are also achieving an ROI of 161%, which will likely strengthen as we move into the festive season. The best performing creative across the board for Jo Loves is the ‘Collection’ format. This creative combines brand, messaging, video and photography to deliver an interactive experience for users.
161% ROI & CTR uplift of 45%
During this timeframe, we optimised campaign messaging and creative to increase both clicks through to the Jo Loves website and sales across fragrance, home, bath and body care.
Collection formats for conversion
The best performing creative across the board for Jo Loves is the ‘Collection’ format. This creative combines brand, messaging, video and photography to deliver an interactive experience for users.
161% ROI & CTR uplift of 45%
During this timeframe, we optimised campaign messaging and creative to increase both clicks through to the Jo Loves website and sales across fragrance, home, bath and body care.
Collection formats for conversion
The best performing creative across the board for Jo Loves is the ‘Collection’ format. This creative combines brand, messaging, video and photography to deliver an interactive experience for users.
Project Summary
Project Summary
We’re now on the cusp of our Christmas campaign with Jo Loves. With festive creative, messaging skewed towards gifting, and audiences to reflect this intent, we expect to further increase click through rates and ad revenue. This is the most important season across ecommerce and we’re excited to continue driving performance for the Jo Loves team.
Hu Kitchen
Hu Kitchen
D2C subscription website for premium chocolate brand owned by Mondelez
Lovebug
Lovebug
Increased conversion rate from 0.5% - 8% in 6 months for sustainable cat food brand
Mindful Chef
Mindful Chef
Development and launch marketing for meal-kit subscription
Whole Supp
Whole Supp
International Shopify + Recharge D2C nutrition shake website
Frobishers
Frobishers
Full service D2C pivot for juice and soft drink manufacturers
Roam
Roam
Subscription website for disruptive, modern sex care brand
Violet Grey
Violet Grey
WordPress development for e-commerce luxury antiques business