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Citizens of Soil

Citizens of Soils' mission is to foster a greener, more sustainable future by utilising innovative technologies and eco-conscious practices to restore biodiversity in olive oil production.

Key deliverables

Design & UX

Shopify development

Subscription eCommerce

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Revised product pages

Tribe were tasked with growing subscription volumes, increasing average order values and simplifying the purchasing journey.

To achieve this we redesigned the product page and consolidated single purchase and subscription user journeys.

Single purchase users were given the incentive of free P&P if they added an additional refill pouch to their order. All customers were given clearer thresholds around pricing, savings, social proof, free shipping, future billing dates - along with a 10% saving for subscribing.

Rebuilding the cart

Menu redesign

Industry Awards

Our work continues to be recognised by industry experts.

Based in Exeter. Working Worldwide.

Trusted partners

We collaborate with specialist technology partners.

Get expert recommendations on tech stacks and growth marketing solutions, presented with intelligent design.


Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.


Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.


Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.