Employing a SKU swap mechanic was a key growth accelerator, solving a problem for users who wanted to shop a bottle of oil, and continue with a pouch subscription thereafter.

Alongside this functionality, the Design, Development and Growth teams synchronised to build custom landing pages to boost the conversion rate through paid Meta and PPC advertising.

Tribe were tasked with design and development to increase subscription volumes, increasing average order values and simplifying the purchasing journey.

To achieve this we redesigned the product page and cart, consolidating the user journeys for single purchase and subscription users.

A total cart redesign allowed us to include the signposting elements used on the PDP page as well as an upsell 'subscribe & save' upgrade. This feature is activated if single purchase items sit within the cart and prompt the browser towards subscription. Within 45 days of implementation, total subscriber numbers had increased by +15%.

Driven by SKU swapping, campaign-led landing pages and re-branded subscription, The Olive Oil Club, paid media was able to meet and succeed CPA targets. We drove the Meta CPA down by 128% in the first month. By the time we reached month 4, the CPA was 180% less.