Citizens of Soil
Citizens of Soils' mission is to foster a greener, more sustainable future by utilising innovative technologies and eco-conscious practices to restore biodiversity in olive oil production.
Revised product pages
Tribe were tasked with growing subscription volumes, increasing average order values and simplifying the purchasing journey.
To achieve this we redesigned the product page and consolidated single purchase and subscription user journeys.
Single purchase users were given the incentive of free P&P if they added an additional refill pouch to their order. All customers were given clearer thresholds around pricing, savings, social proof, free shipping, future billing dates - along with a 10% saving for subscribing.
Rebuilding the cart
Menu redesign
Design
Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.
Design
Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.