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Freja

Previously named Take Stock, the award-winning premium bone broth company tasked us with redesigning their site to reflect their beautiful new branding as Freja, whilst adding a few new and exciting features along the way.

Key deliverables

Subscription eCommerce

Bespoke Build a Bundle

Design & UX

Website redesign for a rebrand

When our client Take Stock revealed that they were going through a complete rebrand we knew we would be best suited to take on their website refresh. They required a super clean and speedy site with a new custom build-a-bundle feature. We created a site that perfectly reflected their modern, scandi branding and added some fun and playful design embellishments to bring the new Freja brand to life online.

Bespoke build a bundle

In-cart Cross-sell and Upsell

Landing page builder components

Brand Embellishments

Client testimonial

“Tribe was always our preferred agency for Freja, and they delivered a first-class website within strict project timelines. There’s a difficult art to balancing commercial objectives with a true expression of a brand’s identity within the confines of an e-commerce website, and Tribe has judged it perfectly in this case. Within one week of launch, all key metrics have improved vs the old site. It really helps that the founders are personally involved in projects and that the team is an absolute joy to work with. We look forward to our ongoing partnership.”

Ed Armitage, CEO

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