We made full use of Freja's updated brand elements with the new design of the site. With their typography we used the italic font style to emphasise key phrases and draw attention to important messages. The brand’s patterned circles were also carefully integrated into the design, adding visual interest to key sections of each page. Colours were paired strategically to create a sleek and refined aesthetic. Overall this design approach created a polished user experience that felt distinctly Freja.

A major requirement for the new version of Freja's site was the ability to create custom landing pages that could effectively drive conversions - all without the need for a third-party landing page builder. To address this, we developed the site using Shopify's flexible section-based architecture. This approach allows Freja to create fully customisable landing pages by assembling various components and features that are consistent with the rest of the site.

These landing pages blend seamlessly with the overall design, ensuring visual cohesion while delivering targeted content tailored to specific campaigns or audiences. This solution provides Freja with the freedom to build as many unique landing pages as they need, while maintaining brand integrity and offering an intuitive experience for their customers.

To enhance the shopping experience and boost average order value, we completely restructured the cart, focusing on providing clear incentives for customers to increase their spending.

The new cart design incorporates a badge system, which clearly communicates the benefits of adding more items to reach specific spending thresholds. These badges are paired with upsell product cards that display relevant product suggestions, curated based on items already in the customer's cart. This targeted upsell approach makes it easy for customers to see how they can maximise their value by adding complementary products, ultimately encouraging higher spend while enhancing the overall shopping experience.

As part of Freja's new product offering, they introduced customisable bundles designed to cater to various lifestyles and dietary preferences. To provide maximum customisation while ensuring bundles met specific packaging constraints and target order values, we developed a flexible bundles page.

This page allows Freja to define each bundle's structure while giving customers the freedom to select their preferred combination of flavours. The result is a seamless experience where users can personalise their bundle to match their tastes, while Freja retains control over the overall product selection to optimise packaging and shipping. This feature not only enhances the customer experience by offering greater choice but also helps Freja effectively manage inventory and logistics. The entire solution was custom-built by the Tribe development team.