Back to our work


Previously named Take Stock, the award-winning premium bone broth company tasked us with redesigning their site to reflect their beautiful new branding as Freja, whilst adding a few new and exciting features along the way.

Key deliverables

Subscription eCommerce

Bespoke Build a Bundle

Design & UX

Website redesign for a rebrand

When our client Take Stock revealed that they were going through a complete rebrand we knew we would be best suited to take on their website refresh. They required a super clean and speedy site with a new custom build-a-bundle feature. We created a site that perfectly reflected their modern, scandi branding and added some fun and playful design embellishments to bring the new Freja brand to life online.

Bespoke build a bundle

In-cart Cross-sell and Upsell

Landing page builder components

Brand Embellishments

Client testimonial

“Tribe was always our preferred agency for Freja, and they delivered a first-class website within strict project timelines. There’s a difficult art to balancing commercial objectives with a true expression of a brand’s identity within the confines of an e-commerce website, and Tribe has judged it perfectly in this case. Within one week of launch, all key metrics have improved vs the old site. It really helps that the founders are personally involved in projects and that the team is an absolute joy to work with. We look forward to our ongoing partnership.”

Ed Armitage, CEO

Industry Awards

Our work continues to be recognised by industry experts.

Based in Exeter. Working Worldwide.

Trusted partners

We collaborate with specialist technology partners.

Get expert recommendations on tech stacks and growth marketing solutions, presented with intelligent design.


Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.


Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.


Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.