Hu Kitchen
D2C subscription website for premium chocolate brand owned by Mondelez
Sector
Food and drink
D2C
Ethical Confectionary
Expertise Delivered
Design
Web Development
Subscription e-commerce
Visit Site
https://hukitchen.co.uk/
BUILD
Shopify Development
Shopify Development
Hu Kitchen was looking to sell on Shopify, in line with their US site. They sell their chocolate bars in packs of 4 or 12, with a 10% discount offered to subscription holders. Being new in the new UK they wanted customers to purchase in varying quantities but also allow them to mix and match flavours whilst offering customers a discount for hitting a specific threshold. We developed a build-a-bundle mechanism for Hu draws from 4 pack product variants and requires the user to add a minimum of 12+ bars in order to create a bundle. In doing so the user can access each a £3 per bar price, down from £3.50 for the four-pack equivalent.
Build a bundle
The setup is designed to reward customers who spend more whilst giving them the flexibility to mix and match different flavours - increasing average order values for the client. This mechanism is built as a pseudo product, allowing it to be listed within the product catalogues of advertising channels such as Google Shopping and Facebook.
Build a bundle
The setup is designed to reward customers who spend more whilst giving them the flexibility to mix and match different flavours - increasing average order values for the client. This mechanism is built as a pseudo product, allowing it to be listed within the product catalogues of advertising channels such as Google Shopping and Facebook.
To conclude
To conclude
We’re now providing ongoing refinement to the website with a host of new features planned including gifting, loyalty mechanism and behind the scenes upgrades to the subscription experience.
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