Development Case Study | Mindful Chef | Tribe Digital ‐ Tribe Digital

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Mindful Chef

In December 2020, we were tasked with updates to their frozen food subdomain to bring it more in line with the core meal-kit website. Minor amendments included changes to the menu header and footer to better reflect the same UX as the main website. Changes were made due to an internal restructure of the navigation items and iconography.

Key deliverables

Web Development

Performance Marketing

Shopify Plus development

Visual amends were prototyped in Figma in advance to ensure the team were happy with the direction we were taking before implementation.

Create custom ‘add to cart’ toggle for single and double portion product variants for the Shopify Plus store. This also had to be integrated and work with their bespoke cart drawer, a custom side panel cart overview that slides out when products are added.

Character length rule

Mobile amendments

Paid Social

Paid Search

YouTube Advertising

Client testimonial

The recipe box market is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper, Co-founder

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