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Dynamic email automation solutions for sustainable seafood brand Rockfish.

Key deliverables

ECRM & Automations

Email Designs

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The Brief

Rockfish are passionate about helping more people enjoy delicious, sustainable seafood in their restaurants and at home. Every day their team select the best fish directly from their fleet in Brixham and from the most sustainable fisheries in the world. Fresh fish are added to the website, and after 24 hours unsold inventory becomes frozen stock.

Tribe Digital was tasked with creating automation flows which would relay information to online and restaurant customers based on their information preferences, previous purchases and buying behaviours.

Selling seafood DTC

Signup Entrances

Smart Sending

Dynamic Product Feeds

Dynamic Discount Codes

VIP Segmentation

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Based in Exeter. Working Worldwide.

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