Performance media, or acquisition marketing, is advertising that is directly attributed to getting results.

Advertising is tracked and evaluated based on key measurements such as clicks, sales, app downloads or email sign-ups for example. Unlike a brand awareness campaign which is usually measured on reach and engagement – performance marketing requires lots of ongoing refinement and optimisation to achieve ROI.

Paid social is a key channel for driving acquisition. It is a relatively cost-efficient media space with lots of targeting opportunities centred around demographic, interest or website behaviours. We blend paid social with other channels to help ensure maximum performance of the conversion funnel.

PPC or Google Shopping are both key performance media channels. They target high-intent customers who are actively searching for a specific product or service. We’re experts in engineering your paid search campaigns for efficiency. From setting up complicated products into the feed, to ensuring high quality scores – our goal is to drive the best return on your media investment.

Driving traffic through targeted campaigns is the first big task in growing your business. The second is to make sure that the journey on site, once there, is as smooth as possible and geared up for conversion. This is where CRO comes in.