Case Studies / Mission
Custom Shopify Theme for Athletic Tea Subscription
Mission is a natural, slow-release energy, alternative to coffee, sports gels and energy drinks. Founded by Tom Whittle, who discovered the unique benefits of Yerba Mate on an endurance bike trip across South America, this start-up needed help with establishing it’s brand online.
We provided the technical skills to build the website, working alongside Mission’s graphic designer. This included a custom Shopify theme, subscription setup, ensuring the analytics were tracked correctly and could track single and recurring payments. We also worked with Mission to establish email marketing automation and performance media.
Expertise Delivered
- Tom Whittle, Founder"
Web Development
We built a custom Shopify theme to facilitate its subscription business model. Shopify is an excellent CMS for ecommerce and custom development work was needed to create the desired look, website features and user experience.
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Content Creation
While Tom has an incredible story to his brand, there was lots of information to convey around the product offering. Motion Graphics were the best way to communicate key sound bites as they were informative while also being visual which is essential to stand out in social media.
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Email Automation
Tribe Digital used email automation to communicate different messages to subscribers, single purchases and newsletter signups, allowing users to receive the right messaging at the right time.
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Email Design
MISSION have multiple types of customer, including subscribers and single purchasers, each requiring a different message depending on their box. Tribe Digital created a series of emails which enabled the personalisation of email messaging between these users.
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Performance Media
Tribe Digital used a blend of Google Shopping and Facebook retargeting to drive purchases and subscriptions online. Google Shopping was effective at reaching new customers, while Facebook was used to retarget users who had previously performed and action (eg: add to basket) on the website.
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Ideas that become actions
Great work starts with a shared vision and the ambition to shake up the status quo. If you have the idea and determination to redefine what’s possible - let’s talk. Our skills will help deliver the results and provide the clarity you’re looking for in order to grow your business.
