Lovebug - Mars petcare D2C | Digital + Growth Services | Tribe Digital ‐ Tribe Digital

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Lovebug

We are increasingly looking to replace consumer items with sustainable alternatives and pet ownership is no exception. In this case study we highlight our work with Lovebug, an innovative D2C brand that uses insect protein in it's sustainable dry cat food. A subsidiary of the Mars group and Wild Pet, we were brought on board to help drive acquisition and assist with CRO.

Key deliverables

Design & UX

Web Development

Performance Marketing

view site

Increasing AOV & conversions

Using analytics and Hotjar data we established that improving the mobile experience and enabling the purchase of multiple variants (bundles) would be the best route to increasing sales revenue.

To do this we created discounts on those multipack purchases, providing incentives via scaled discounts to increase average order values. We then set about designing and developing new a product page to allow customers on desktop and mobile to seamlessly switch between single purchase and subscription buying.

Cat food calculator

Growth Marketing

Adverts to educate

Supported by experts

High intent users

Industry Awards

Our work continues to be recognised by industry experts.

Based in Exeter, Devon, Working Worldwide


Trusted partners

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Design

Inspiring behaviour change through visual experiences. Our digital design services ensure instant clarity and visuals that cut-through in a cluttered market.

Build

Engineering intelligent solutions is what we do. Shopify experts, we have extended the capabilities of what’s possible through our suite of in-house software.

Grow

Accelerate what’s possible with media and strategy. Blending dynamic thinking with plain logic to deliver a digital marketing toolkit, tailored for growth.