Our Process

Email marketing is one of the most effective ways of generating sales, improving customer experience and reaching specific audiences. Tribe Digital work with you to create or improve this process through intelligent audience segmentation, diligent setup and creative email designs. Whether you want to upsell, cross-sell or drive reviews based on purchase data, segment an audience to share effective messages that improve your customer’s experience and drive increased revenue.

Email automation explained

Email Triggers & Flows

Every ECRM system is built on a series of triggers and flows. In simplistic terms, a trigger will fire when an event (such as a product sale) occurs which sets a flow into motion.

These triggers can become more advanced in terms of scope and in the period of time in which they operate. For example; a product sale could trigger a post-purchase flow 10 days after purchase where one part of the flow communicates with subscription customers with 4+ billing cycles, while another part with flow communicates with single purchase customers with an average order value of £25+.

If a user takes a specific action whilst in an ECRM flow (for example they purchases again), the entire flow can be continued or cancelled. This level of flexibility goes business owners the scope to automate every specific email and SMS to their customers, regardless of their position within a purchasing funnel.

Email Design

Emails are the area of ECRM you (and your customers) are likely to be more familiar with, they allow customers to perform the actions (purchase, review, cancel, update billing info etc)