Subscription website for disruptive, modern sex care brand

Roam was founded on the principle that buying sex care is often an uncomfortable experience and the market leaders are outdated. With the category ripe for disruption, the founders of Roam are on a mission to break down stigmas surrounding sex with 100% natural products for all and support modern consumers.


Health & Wellness

Expertise Delivered

UX & UI Design

Website Development

Bespoke Subscription


Bespoke Shopify Website

Bespoke Shopify Website

We were briefed to design and build a bespoke Shopify website, with high fidelity design and the ability to to provide a smooth, custom subscription service. After receiving detailed brand guidelines from partner design agency 2x Elliott, we crafted a custom theme with unique UI features with the intention of bringing joy to the online experience.

Ingredient Slider

Bespoke slider segment with smooth transitions to educate on product ingredients.

Product page UX

Select your purchasing method of single purchase or save 10% when you subscription, select delivery frequency before purchasing.

Mobile UX

Mobile provides the same functionality, product information and browsing experience as desktop users.