Expert Knowledge / Google Ecosystem

Google Ads

Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.

Make an Enquiry

Are Google Ads the same as PPC?

In short, no. PPC is one format out of a range of Google Ads products. It is well known and often confused because it was one of the first formats available when google started to roll our paid search.

Creating successful campaigns through Google Ads is an art as much as it is a science. It requires the creativity to compose compelling online adverts, and analytical mind to make sure they appear in the right places and deep strategic and user experience knowledge to create landing pages that guide conversion.

Integrated analytics…

Google Ads also integrates with other products such as Google Analytics, Google Tag Manager, Webmaster Tools & Google Merchant Centre. These platforms enable the creation of specific audiences for remarketing, product data feeds and more granular e-commerce attribution.

Scalable budgets...

We’re used to working with budgets of all sizes to deliver results. The beauty of Google Ads is that the production cost is relatively low and they can be switched off or scaled up at short notice. We do recommend, as with all digital marketing that you try to keep it consistent.

Google Ads is an excellent, scalable platform if you are looking to invest in digital media. We will work with you to develop a comprehensive strategy, taking into account your business goals, existing SEO and content plans.

Tools we use


PPC is short for Pay-Per-Click; text adverts that are visible for relevant, pre-agreed search terms or keywords and you only pay the media cost if someone clicks on the ad. This format is particularly useful for service-based businesses. This search tactic gives you a lot of control on what you are visible for but it must be consistently optimised from a copy-writing and bid-management perspective in order to remain cost-efficient and effective.

Youtube Advertising

YouTube established itself as the leading video content website in 2005. Combined with the soaring popularity of video content due to other social media platforms and consumer expectation from brands & influencers to produce video content. Youtube is now the second-largest search engine behind its parent company Google and data sharing between the platforms allows for highly targeted video content.

Google Shopping

Google shopping is a great search marketing tactic for e-commerce businesses. It works in a similar way to PPC, except there is a photo of your product instead of text. Unlike PPC, visibility is not guided by specific keywords or search terms. Instead, the relevancy of your product is decided by Google based on how your product has been categorised and set up in a platform called Google Merchant Centre.

Google Display Network (GDN)

The Google Display Network (GDN) is an advertising network that enables you to reach over 2 millions users with targeted display advertising. You can target based on interests, demographic or e-commerce stage using remarketing audience. The platform works by website owners ‘selling’ space on their sites which advertising networks buy, from here to serve adverts to the visitors to those websites.

Discover more Google search marketing products

Discover more Google search marketing products - Tribe Digital

Search Console explained

Google Search Console allows webmasters to track and manage website stats.

Tag Manager explained

Knowing what users are doing on your site and the actions being taken is essential for modern marketing.

Merchant Center explained

Google Merchant centre is the tool for standardising data in order to serve product info in certain advertising formats.

Google Shopping explained

Google Shopping is a platform which allows you to reach customers who are searching for products, just in a more visual way than PPC.

Tribe Digital

Working with Tribe has been a pleasure - we had a seamless transition to our new site and are very happy with our new UX and ecommerce functionality.

Caryl Tincknell
Violet Grey
Tribe Digital

When it came to digital marketing Emily & Ollie explained what they could do for our business and how in a very easily understood manner. The follow 
up & reporting along the way gave us the confidence to continue working with them. We have had amazing exposure and our business has really taken off.

Dr Ros Debenham
Radiance Aesthetic Clinic
Tribe Digital

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper
Mindful Chef
Tribe Digital

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House
Ladram Bay
Tribe Digital

When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.

Hettie Holmes
Tribe Digital

I wouldn't recommend Tribe if I hadn't used their services myself and to great results. Ollie & Emily have extensive retail/brand/digital experience - more over they are both very intelligent, kind and honest people who provide recommendations as if your business is their's.

Polly McLachlan
Crane & Kind

Stay in the loop

Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.

Content Marketing It’s official “Instagram is no longer a photo sharing app”
Charlie Dyer Growth Marketing Manager
Subscription Ecommerce The Best Ecommerce Platform for Subscription
Emily Shaw Director
Subscription Ecommerce Retention strategy for subscription ecommerce
Charlie Dyer Growth Marketing Manager
Tribe Digital Tribe Digital

Ideas that become actions

Great work starts with a shared vision and the ambition to shake up the status quo. If you have the idea and determination to redefine what’s possible - let’s talk. Our skills will help deliver the results and provide the clarity you’re looking for in order to grow your business.

Tribe Digital

Enquiry Form

Useful emails for busy managers