Expert Knowledge / Google Ecosystem
Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.
In short, no. PPC is one format out of a range of Google Ads products. It is well known and often confused because it was one of the first formats available when google started to roll our paid search.
Creating successful campaigns through Google Ads is an art as much as it is a science. It requires the creativity to compose compelling online adverts, and analytical mind to make sure they appear in the right places and deep strategic and user experience knowledge to create landing pages that guide conversion.
Google Ads also integrates with other products such as Google Analytics, Google Tag Manager, Webmaster Tools & Google Merchant Centre. These platforms enable the creation of specific audiences for remarketing, product data feeds and more granular e-commerce attribution.
We’re used to working with budgets of all sizes to deliver results. The beauty of Google Ads is that the production cost is relatively low and they can be switched off or scaled up at short notice. We do recommend, as with all digital marketing that you try to keep it consistent.
Google Ads is an excellent, scalable platform if you are looking to invest in digital media. We will work with you to develop a comprehensive strategy, taking into account your business goals, existing SEO and content plans.
Google Merchant centre is the tool for standardising data in order to serve product info in certain advertising formats.
Google Shopping is a platform which allows you to reach customers who are searching for products, just in a more visual way than PPC.
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