Expert Knowledge / Search Marketing


Search Engine Optimisation (SEO) is a key tactic of search marketing. Put simply, effective SEO improves the way in which your business is found and represented in organic search results. A search engine is essentially a website that you query with requests and it replies with a list of results, links, images to web pages that hopefully answer your initial question. As the end-user, have you ever stopped to think what’s behind that list of results? Let us explain.

Make an Enquiry

What is SEO?

SEO helps people to find your website in Google and other search engines. We help to structure your website content and help it to rank higher in search engine results pages (SERPs) over time. Search Engines are constantly changing their algorithms to improve their service and provide the best answers to a search query, consequently, we also have to adapt to the latest SEO techniques and best-practice. However, there are generally two things that you need to get right.


Search Engines only want to serve their users the best results from their query. Is your website easy to navigate, not just from a user perspective but from an algorithm perspective? Getting the balance right between making your site technically sound and yet still interesting to the user is why SEO is a bit of an art. You need to structure the site so that it is easy to crawl – providing text with relevant keywords and information on each page.


If your website is structured correctly and packed with stuff that makes it interesting/useful/good, the chances are that other websites will link to it and that your users will have a great experience. Each of these signals helps to establish your website authority. They act as a vote of confidence about your website so that it has more ‘authority’, which is a significant factor in determining where you rank.

Both relevance and authority are very hard to fake on a website. It takes time, consistency and technical knowledge to get right. In conclusion, ‘Search Engine Optimisation’ is actually just a term for a collection of digital tactics – web development, content creation, social media, PR, etc – that will collectively help to get you better search results.

Tools we use

Google Analytics
Google Search Console
Advanced Web Ranking

SEO Audit

An SEO audit is a good place to start 
if you haven’t kept on top of your organic web traffic over the past couple of years.

Off-page SEO

Off-page SEO is also known as ‘link-building’, involves getting external websites to link back to your website in a relevant way.

On-page SEO

Technical changes on your website. This includes things such as title tags, metadata, XML sitemaps, website structure & more.

Keyword Research

Do you know what your customers are looking for and the terms or phrases that hold purchase intent? If the answer is no, let’s chat.


Great copywriting is essential in SEO. Impactful long and short-form copy, as well as editorial planning, are all things we can help with.

Local Search

Quality over quantity – especially when it comes to traffic. If you need to cover a specific geographic area, we can help with that.

Discover Google’s ecosystem of search marketing products

Discover Google’s ecosystem of search marketing products - Tribe Digital

Google Ads

Google Ads is the central advertising platform that enables you to run key direct response advertising.

Search Console

Was referred to as Webmaster Tools, Google Search Console allows webmasters to track and manage the stats of a website.

Tag Manager

Being able to understand what users are doing on your site is essential to modern marketing.

Merchant Centre

Merchant Centre is the means by which Google standardises data for ecommerce websites.

Tribe Digital

Working with Tribe has been a pleasure - we had a seamless transition to our new site and are very happy with our new UX and ecommerce functionality.

Caryl Tincknell
Violet Grey
Tribe Digital

When it came to digital marketing Emily & Ollie explained what they could do for our business and how in a very easily understood manner. The follow 
up & reporting along the way gave us the confidence to continue working with them. We have had amazing exposure and our business has really taken off.

Dr Ros Debenham
Radiance Aesthetic Clinic
Tribe Digital

The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.

Myles Hopper
Mindful Chef
Tribe Digital

Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.

Zoe House
Ladram Bay
Tribe Digital

When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.

Hettie Holmes
Tribe Digital

I wouldn't recommend Tribe if I hadn't used their services myself and to great results. Ollie & Emily have extensive retail/brand/digital experience - more over they are both very intelligent, kind and honest people who provide recommendations as if your business is their's.

Polly McLachlan
Crane & Kind

Stay in the loop

Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.

Content Marketing It’s official “Instagram is no longer a photo sharing app”
Charlie Dyer Growth Marketing Manager
Subscription Ecommerce The Best Ecommerce Platform for Subscription
Emily Shaw Director
Subscription Ecommerce Retention strategy for subscription ecommerce
Charlie Dyer Growth Marketing Manager
Tribe Digital Tribe Digital

Ideas that become actions

Great work starts with a shared vision and the ambition to shake up the status quo. If you have the idea and determination to redefine what’s possible - let’s talk. Our skills will help deliver the results and provide the clarity you’re looking for in order to grow your business.

Tribe Digital

Enquiry Form

Useful emails for busy managers