Search Marketing

Search Marketing

Search Marketing or Search Engine Marketing (SEM) is the practice of increasing website visibility in search engines, in order to drive more relevant traffic to the site through either organic and/or performance media efforts. This is also known as SEO, PPC or Google Shopping. With 93% of online experiences starting with a search engine, it’s essential to be seen in search.



Google Shopping

Tools we use

Google Ads

Until recently, Google Ads was known as AdWords and is often mistakenly referred to as PPC. Google Ads is the central advertising platform that enables you to run key direct response advertising. This includes Pay Per Click (PPC), Google Shopping, GDN (Google Display Network) and YouTube Advertising.

Google Search Console

Until 2015 when it was referred to as Webmaster Tools, Google Search Console allows webmasters to track and manage the stats of a website. Google Search Console allows webmasters to monitor their websites, website good housekeeping if you will. Used effectively you can find a trove of useful data. In doing so we can optimise your website inline with Google’s best practices standards.

Google Merchant Centre

Merchant Centre is part of the Google ecosystem and allows advertisers to manage and submit product data from their website to Google before that data is displayed as adverts within Google Ads. Product data will vary depending on numerous factors and Merchant Centre is the means by which Google standardised that data for ecommerce websites.

Google Tag Manager

Being able to relay the results of digital marketing comes down to data. Regardless of platform, device or sector, being able to understand what users are doing on your site and the value it brings is essential to modern marketing. Google Analytics provides plenty of important insights but by using it in conjunction with Google Tag Manager we’re able to collect even more.

Frequently Asked Questions

Frequently Asked Questions

Are you Google Partners?

Yes. Our team are qualified in Google Certifications, meet the monthly spend requirements and pass the best practice benchmarks with high results.

Are you experienced with the Google Ecosystem?

SEO vs. SEM: What's The Difference?

What are the types of search marketing?

The benefits of Search Engine Marketing

Which paid search networks do you work with?

Tribe Tool Kits

Social Media Specs 2020

Digital Marketing for Start Ups Checklist